EPF welcomes the inclusion of a strong transport component in the future EU tourism strategy. A well-functioning public transport system improves the travel experience, makes destinations more attractive and environmentally responsible, and benefits both visitors and residents. Hence, it is a cornerstone of sustainable tourism development.

What passengers need

Travellers expect public transport to be safe, affordable, dependable, accessible, sustainable and coordinated, with enough capacity to reach destinations comfortably, at preferred times, using the most efficient mix of modes in social, environmental and economic terms. Tourists may value comfort, scenic routes or stress-free travel more, but the core expectations are the same.

Make sustainable choices possible

The journey to the destination sets the tone and shapes mobility on arrival. Sustainable choices only work if long-distance and local offers are sufficient, easy to use, well-connected and affordable; otherwise even willing travellers are steered to less sustainable options.

Join up the offer at the destination

Cooperation between public transport, accommodation and leisure services is essential. A practical model is Germany’s Schwarzwald, where hotel guests receive a free public transport ticket; by contrast, day-trip bundles often favour the car. EU-level action on open ticketing would make multimodal options more visible and accessible.

▶️ Further reading: EPF’s Priorities for EU action (2024) and our joint paper with Pro Bahn Enjoyable holidays with public transport (2020)

▶️ Read out full response on the EU Sustainable Tourism Strategy here