1. Increasing passenger satisfaction should be at the heart of any initiative.
  2. Public transport exists to serve passengers and they must have a place in the decision-making process.
  3. Reliable, timely and impartial information is vital to an informed consumer choice.
  4. Public transport users want door-to-door journeys that are as seamless, affordable and reliable.
  5. Public transport in all modes can, and must, make a significant contribution to social and environmental development.
  6. Administrative borders and varying technical standards must not form unnecessary barriers to the provision of seamless public transport services.
  7. The public transport system should provide a sustainable, accessible, attractive and practical choice for everyone wishing to travel.